Kass Journal

Lightweight ≠ Non-Comedogenic:

What makes a memorable product? And what is it that keeps us going back for more? These are some of the questions we often find ourselves asking in a saturated consumer economy, where it has become increasingly difficult to tell the premium apart from the passable. The most reliable yardstick in this regard is how a product makes us feel. This is not limited to user experience, but also extends to the overall brand ethos. We’re using our years of expertise and understanding of the industry to curate the coolest young brands that resonate with today’s conscious consumers. Presenting the third edition of Grazia Most Loved Brands.