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Press Release - Kass

Harpers Bazaar's Most Coveted Sleep Masque

The KASS Nourishing Sleep Masque replenishes urban skin overnight with eight essential vitamins and fermented honey extract, restoring calm, resilience, and luminosity by morning.

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Introducing Grazia Most Loved Brands 2024

Blending ayurvedic principles with global inspiration, Kass is your one-stop solution for effective yet conscious skincare. The brand is an advocate of real beauty and promotes hand-holding.

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Deepti Kulkarni and the Science of Skin — How Kass Is Rewriting India's Skincare Story — Forbes

Deepti Kulkarni, Founder of Kass, pioneers Bio-Intelligent Skincare by combining advanced bioactives with evidence-based science, building a precision-driven D2C brand targeting ₹100 crore in India's evolving beauty landscape.

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All Your Skincare Queries, Answered.

Deepti Gujar Kulkarni of Kass advises treating dry skin with ceramide-rich, hydrating products and addressing root causes of oiliness and breakouts through gentle cleansing, niacinamide, tea tree, and neem-based formulations. She emphasises layering skincare thoughtfully by skin type and season, using non-comedogenic, all-natural ingredients for balanced, radiant skin.

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The Glow Getter

Deepti Gujar Kulkarni, creator of Kass, built the brand to offer clean, effective skincare for individuals and the planet. Driven by post-partum skin struggles and backed by cosmetic science training from London, she formulated every product with all-natural ingredients, prioritising quality, sustainability, and transparency as the brand's core philosophy.

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Summer Skincare Woes?

Deepti Gujar Kulkarni of Kass recommends lightweight, salicylic acid and niacinamide-based moisturisers for summer, with oil-free, non-comedogenic formulas to control shine. She advises avoiding AHAs, BHAs, and fragrances in sunlight, using gentle cleansers twice daily, broad-spectrum SPF 30+, and soothing sunburned skin with aloe vera and fragrance-free moisturisers.

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For The Pores That No Filter Has Ever Fixed!

Miss Malini praises Kass Pore Minimizer Serum for visibly smoother skin and long-term pore reduction claims, noting noticeable texture improvement after two weeks of daily, irritation-free use.

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In talks with Deepti Kulkarni, Founder - Kass

Deepti Kulkarni, Founder of Kass, is redefining Indian skincare with science-backed, bio-intelligent formulations rooted in honesty, restraint, and long-term skin health. Kass prioritises natural balance over quick fixes, using clinically validated, locally manufactured, sustainable packaging. What sets Kass apart is its refusal to overpromise — products are designed for real skin concerns like pigmentation, acne, and hydration. Deepti's leadership philosophy centres on clarity, consistency, collaboration, and integrity, building a brand where quality and trust grow together.

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Season Shift, Skin Reset!

A targeted spring-to-summer trio from Kass, the Mattifying Gel Moisturiser, Lucent Reveal Serum, and Youth Support Night Cream, keeps skin balanced, protected, and renewed through seasonal shifts.

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Mothers Day Spl: Skincare Essentials for Modern Moms

KASS is a science-led luxury skincare brand founded by Deepti Kulkarni, combining bio-mimetic actives with nature-driven formulations to deliver high-performance, research-backed skincare for Indian skin.

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Here’s why brightening, hydrating day creams are having a bridal beauty moment!

Apply treatment serums, moisturizer, and sunscreen daily. Consistent sun protection and skincare help improve pigmentation, hydration, and radiance.

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The rise of minimal skincare: Is it another skincare trend or a long-term benefitting shift?

Minimal skincare is evolving from a trend into a long-term shift. Consumers are moving away from complex, influencer-driven routines toward simpler, evidence-based regimens focused on essential products, skin health, transparency, and informed ingredient choices.

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KASS Introduces a New Line of High-Performance Skincare Products!

KASS introduced the Pore Minimiser Serum to control sebum, refine texture, and reduce pore appearance, alongside the Evergoing Face Wash for gentle, barrier-friendly daily cleansing.

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Beyond The ‘Pregnancy Glow!’

The idea of the “pregnancy glow" has long been romanticised across films, advertisements, and social media. Pregnant women are often expected to radiate beauty, happiness, and effortless skin. But for many mothers, the reality is far more complex and far less discussed.

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KASS Expands Skincare Range with New Pore Serum and Daily Face Wash!

KASS expanded its premium skincare portfolio with a Pore Minimizer Serum and Evergoing Face Wash, targeting pores, excess oil, and daily cleansing through science-backed formulations.

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Summer Skin Care Guide for Indian Skin : Expert-Approved Tips!

Skincare should adapt to climate and season. For summer, use lightweight hydrating ingredients like hyaluronic acid and niacinamide, avoid heavy occlusives, alcohol, fragrances, and maintain moisturization to protect skin.

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Protect, Repair, Renew: Expert-Backed Ways To Defend Skin From Urban Pollution

Urban pollution damages skin by creating free radicals that weaken the skin barrier, clog pores, and cause dullness, irritation, and premature ageing. Experts suggest cleansing to remove pollutants, exfoliating regularly, using antioxidants like vitamin C, moisturizing with ceramides or hyaluronic acid, and applying broad-spectrum sunscreen daily to protect and maintain healthy skin.

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KASS launches as India’s pioneering science-driven bio-intelligence skincare brand, redefining the future of skin health.

KASS launches as India’s first bio-intelligent skincare brand, blending science and tradition to create formulations that work with skin biology. Founded by Deepti Kulkarni, it focuses on root-cause treatment, sustainable results, and advanced bio-mimetic ingredients, targeting growing demand for high-quality, science-led skincare in India.

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KASS Launches as India’s First Science Backed Bio-Intelligence Skincare Brand, Redefining Skin Health

KASS debuts as India’s first bio-intelligent skincare brand, combining advanced science with traditional wisdom to support skin biology. Founded by Deepti Kulkarni, it focuses on root-cause solutions, bio-mimetic ingredients, and long-term skin health, catering to rising demand for effective, science-driven skincare tailored to Indian consumers.

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KASS enters the market as India’s first science-backed bio-intelligence skincare brand, transforming how skin health is understood and treated.

KASS debuts as an innovative Indian skincare brand blending science and tradition, using bio-intelligent formulations that work with skin biology to deliver effective, long-lasting results and redefine modern skin health.

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KASS Launches a New Era of Science-Led Bio-Intelligent Skincare in India

KASS launches as a modern Indian skincare brand introducing bio-intelligent formulations that align with skin biology. Blending tradition with advanced science, it focuses on root-cause solutions, delivering gentle, effective, and long-lasting results tailored specifically for Indian skin.

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KASS Introduces a New Language of Skin Health: Bio-Intelligence

KASS launches a luxury Indian skincare brand introducing bio-intelligent formulations that align with skin biology. Blending traditional wisdom with advanced science, it targets root causes, delivering gentle, effective, and long-lasting results while redefining modern, science-led skincare for Indian consumers.

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KASS Transforms Skincare with Intelligent Formulations Rooted in Science

KASS introduces a new era of Indian skincare with bio-intelligent formulations designed to align with skin biology. Merging traditional wisdom with modern science, the brand focuses on root-cause solutions, delivering balanced, effective, and lasting results for healthier, more resilient skin.

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Deepti Kulkarni Transforms Postpartum Struggles into Skincare Success

Deepti Kulkarni founded Kass after postpartum skin struggles exposed the gap between surface-level skincare and genuine skin health. Driven by science and personal experience, she built a brand rooted in bioactive formulations, long-term skin biology, and education — positioning Kass as a trusted, intelligent alternative to trend-driven, quick-fix skincare.

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Why Ayurveda And Herbal Skincare Are Seeing A Strong Comeback In India?

Ayurveda and herbal skincare are making a comeback as consumers shift from quick fixes to long-term skin health, preferring natural ingredients backed by traditional wisdom and modern science.

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Mother’s Day Gift Idea: KASS Skincare Essentials for Self-Care!

Insight Convey recommends Kass skincare essentials as thoughtful Mother’s Day gifts, highlighting self-care, pampering, and daily-use beauty products that promote relaxation, healthy skin, and wellness.

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