Press Release - Kass
Harpers Bazaar's Most Coveted Sleep Masque
The KASS Nourishing Sleep Masque replenishes urban skin overnight with eight essential vitamins and fermented honey extract, restoring calm, resilience, and luminosity by morning.
Hot off the Beauty Group Chat!
A sulphate-free, salicylic acid cleanser that clears congestion, controls oil, and supports blemish recovery without stripping the skin.
Introducing Grazia Most Loved Brands 2024
Blending ayurvedic principles with global inspiration, Kass is your one-stop solution for effective yet conscious skincare. The brand is an advocate of real beauty and promotes hand-holding.
Deepti Kulkarni and the Science of Skin โ How Kass Is Rewriting India's Skincare Story โ Forbes
Deepti Kulkarni, Founder of Kass, pioneers Bio-Intelligent Skincare by combining advanced bioactives with evidence-based science, building a precision-driven D2C brand targeting โน100 crore in India's evolving beauty landscape.
All Your Skincare Queries, Answered.
Deepti Gujar Kulkarni of Kass advises treating dry skin with ceramide-rich, hydrating products and addressing root causes of oiliness and breakouts through gentle cleansing, niacinamide, tea tree, and neem-based formulations. She emphasises layering skincare thoughtfully by skin type and season, using non-comedogenic, all-natural ingredients for balanced, radiant skin.
Mothers Day Spl: Skincare Essentials for Modern Moms
KASS is a science-led luxury skincare brand founded by Deepti Kulkarni, combining bio-mimetic actives with nature-driven formulations to deliver high-performance, research-backed skincare for Indian skin.
The Glow Getter
Deepti Gujar Kulkarni, creator of Kass, built the brand to offer clean, effective skincare for individuals and the planet. Driven by post-partum skin struggles and backed by cosmetic science training from London, she formulated every product with all-natural ingredients, prioritising quality, sustainability, and transparency as the brand's core philosophy.
For The Pores That No Filter Has Ever Fixed!
Miss Malini praises Kass Pore Minimizer Serum for visibly smoother skin and long-term pore reduction claims, noting noticeable texture improvement after two weeks of daily, irritation-free use.
Summer Skincare Woes?
Deepti Gujar Kulkarni of Kass recommends lightweight, salicylic acid and niacinamide-based moisturisers for summer, with oil-free, non-comedogenic formulas to control shine. She advises avoiding AHAs, BHAs, and fragrances in sunlight, using gentle cleansers twice daily, broad-spectrum SPF 30+, and soothing sunburned skin with aloe vera and fragrance-free moisturisers.
Monsoon Skin Essential
For skin that stays thirsty no matter what, multi-level hydration that lasts, keeping skin plump, comfortable, and tightness-free all day.
Hereโs why brightening, hydrating day creams are having a bridal beauty moment!
Apply treatment serums, moisturizer, and sunscreen daily. Consistent sun protection and skincare help improve pigmentation, hydration, and radiance.
In talks with Deepti Kulkarni, Founder - Kass
Deepti Kulkarni, Founder of Kass, is redefining Indian skincare with science-backed, bio-intelligent formulations rooted in honesty, restraint, and long-term skin health. Kass prioritises natural balance over quick fixes, using clinically validated, locally manufactured, sustainable packaging. What sets Kass apart is its refusal to overpromise โ products are designed for real skin concerns like pigmentation, acne, and hydration. Deepti's leadership philosophy centres on clarity, consistency, collaboration, and integrity, building a brand where quality and trust grow together.
Season Shift, Skin Reset!
A targeted spring-to-summer trio from Kass, the Mattifying Gel Moisturiser, Lucent Reveal Serum, and Youth Support Night Cream, keeps skin balanced, protected, and renewed through seasonal shifts.
Deepti Kulkarni: The Fearless Force in Indian Skincare
While the beauty world chased trends, Deepti Kulkarni chose to return to the skin itself. Guided by its biology, not ingredient fads, she created KASS.
Moonsoon Must Haves!
Monsoon may cool the weather, but it can also trigger dryness, dehydration, and dullness. Choose deeply hydrating skincare to keep your skin healthy, radiant, and glowing all season long.
What Oily Skin is Demanding This Monsoon?
With monsoon come skin concerns that go unnoticed. Your oily skin needs a face wash that exfoliates and heals skin, so it glows even in dull, cloudy weather.
The rise of minimal skincare: Is it another skincare trend or a long-term benefitting shift?
Minimal skincare is evolving from a trend into a long-term shift. Consumers are moving away from complex, influencer-driven routines toward simpler, evidence-based regimens focused on essential products, skin health, transparency, and informed ingredient choices.
Your Rain - Proof Routine!
KASS Facial Cleansewash gently removes impurities, excess oil, and pollution while preserving your skin barrier, leaving it fresh, balanced, hydrated, and perfectly prepared for monsoon days.
KASS Introduces a New Line of High-Performance Skincare Products!
KASS introduced the Pore Minimiser Serum to control sebum, refine texture, and reduce pore appearance, alongside the Evergoing Face Wash for gentle, barrier-friendly daily cleansing.
The SECRET of Oil-Free Hydration
The SECRET of Oil-Free Hydration
Moisturization is a necessity, not an optionโno matter your skin type. Designed for oily skin, this lightweight gel moisturizer provides up to 12-hour, oil-free hydration.
Beyond The โPregnancy Glow!โ
The idea of the โpregnancy glow" has long been romanticised across films, advertisements, and social media. Pregnant women are often expected to radiate beauty, happiness, and effortless skin. But for many mothers, the reality is far more complex and far less discussed.
KASS Expands Skincare Range with New Pore Serum and Daily Face Wash!
KASS expanded its premium skincare portfolio with a Pore Minimizer Serum and Evergoing Face Wash, targeting pores, excess oil, and daily cleansing through science-backed formulations.
Summer Skin Care Guide for Indian Skin : Expert-Approved Tips!
Skincare should adapt to climate and season. For summer, use lightweight hydrating ingredients like hyaluronic acid and niacinamide, avoid heavy occlusives, alcohol, fragrances, and maintain moisturization to protect skin.
Protect, Repair, Renew: Expert-Backed Ways To Defend Skin From Urban Pollution
Urban pollution damages skin by creating free radicals that weaken the skin barrier, clog pores, and cause dullness, irritation, and premature ageing. Experts suggest cleansing to remove pollutants, exfoliating regularly, using antioxidants like vitamin C, moisturizing with ceramides or hyaluronic acid, and applying broad-spectrum sunscreen daily to protect and maintain healthy skin.
KASS launches as Indiaโs pioneering science-driven bio-intelligence skincare brand, redefining the future of skin health.
KASS launches as Indiaโs first bio-intelligent skincare brand, blending science and tradition to create formulations that work with skin biology. Founded by Deepti Kulkarni, it focuses on root-cause treatment, sustainable results, and advanced bio-mimetic ingredients, targeting growing demand for high-quality, science-led skincare in India.
KASS Launches as Indiaโs First Science Backed Bio-Intelligence Skincare Brand, Redefining Skin Health
KASS debuts as Indiaโs first bio-intelligent skincare brand, combining advanced science with traditional wisdom to support skin biology. Founded by Deepti Kulkarni, it focuses on root-cause solutions, bio-mimetic ingredients, and long-term skin health, catering to rising demand for effective, science-driven skincare tailored to Indian consumers.
KASS enters the market as Indiaโs first science-backed bio-intelligence skincare brand, transforming how skin health is understood and treated.
KASS debuts as an innovative Indian skincare brand blending science and tradition, using bio-intelligent formulations that work with skin biology to deliver effective, long-lasting results and redefine modern skin health.
KASS Launches a New Era of Science-Led Bio-Intelligent Skincare in India
KASS launches as a modern Indian skincare brand introducing bio-intelligent formulations that align with skin biology. Blending tradition with advanced science, it focuses on root-cause solutions, delivering gentle, effective, and long-lasting results tailored specifically for Indian skin.
KASS Introduces a New Language of Skin Health: Bio-Intelligence
KASS launches a luxury Indian skincare brand introducing bio-intelligent formulations that align with skin biology. Blending traditional wisdom with advanced science, it targets root causes, delivering gentle, effective, and long-lasting results while redefining modern, science-led skincare for Indian consumers.
KASS Transforms Skincare with Intelligent Formulations Rooted in Science
KASS introduces a new era of Indian skincare with bio-intelligent formulations designed to align with skin biology. Merging traditional wisdom with modern science, the brand focuses on root-cause solutions, delivering balanced, effective, and lasting results for healthier, more resilient skin.
Deepti Kulkarni Transforms Postpartum Struggles into Skincare Success
Deepti Kulkarni founded Kass after postpartum skin struggles exposed the gap between surface-level skincare and genuine skin health. Driven by science and personal experience, she built a brand rooted in bioactive formulations, long-term skin biology, and education โ positioning Kass as a trusted, intelligent alternative to trend-driven, quick-fix skincare.
Why Ayurveda And Herbal Skincare Are Seeing A Strong Comeback In India?
Ayurveda and herbal skincare are making a comeback as consumers shift from quick fixes to long-term skin health, preferring natural ingredients backed by traditional wisdom and modern science.
KASS: Indiaโs First Bio-Intelligent Skincare
KASS approaches skincare through bio-intelligence, focusing on the skinโs natural biology and its relationship with ingredients, formulation and the processes that shape skin health over time.
Hot New Launches
Nourishing Sleep Masque and cloud-light Barrier Fortify Moisturizer to support overnight skin recovery and all-day skin barrier strengthening.
Motherโs Day Gift Idea: KASS Skincare Essentials for Self-Care!
Insight Convey recommends Kass skincare essentials as thoughtful Motherโs Day gifts, highlighting self-care, pampering, and daily-use beauty products that promote relaxation, healthy skin, and wellness.
Night Shift Skin: Smart Overnight Repair
An overnight renewal cream that supports your skin's natural repair cycle instead of overpowering it with aggressive actives. Powered by clinically proven ingredients, its plush yet lightweight texture works over time to improve firmness, deep hydration, and barrier health. Expect a rested, smoother, and resilient complexion by morning without any harsh irritation.
KASS Launches Indiaโs First Bio-Intelligence Skincare Brand
KASS launches its Bio-Intelligent Skincare philosophy, combining advanced skin science, nature-inspired innovation, and luxury formulations designed to support Indian skin biology, balance, resilience, and long-term skin health.
KASS Redefines Luxury Skincare Through Bio-Intelligence
KASS, a modern luxury skincare brand from India, introduces its pioneering Bio-Intelligent Skincare philosophy, combining advanced skin science, nature-inspired innovation, and clinically validated ingredients. Designed specifically for Indian skin, KASS creates intelligent formulations that work with skin biology to support balance, resilience, and long-term skin health. Rooted in traditional Indian wisdom and refined through global scientific expertise, KASS aims to establish a new benchmark for science-backed skincare in India, delivering gentle, targeted, and lasting solutions for modern skin concerns.
KASS Combines Advanced Skin Science with Nature-Led Formulations for Indian Skin
Luxury skincare brand KASS launches in India with a science-backed Bio-Intelligent Skincare approach, combining advanced skin science, bio-mimetic actives, and clinically validated ingredients. Founded by Deepti Kulkarni, KASS creates formulations tailored to Indian skin, focusing on root-cause solutions, skin balance, resilience, and long-term skin health.
Thoughtful Valentineโs Day Gifts to Make Her Heart Overflow With Joy
KASS Mattifying Gel Moisturizer hydrates oily, acne-prone skin without shine. With 6% Niacinamide and Rosa Canina Extract, it controls excess oil, supports clearer skin, and provides a lightweight matte finishโideal for Indiaโs warm, humid climate.
Deepti Kulkarni: Pioneering Science-Backed Skincare in India
Deepti Kulkarni, Founder and CEO of KASS, is redefining Indian skincare through Bio-Intelligence Skincareโcombining skin biology, cosmetic science, innovation, and proven efficacy. With experience at LโOrรฉal, entrepreneurial expertise, and advanced training in skincare formulation and cosmetic ingredients, she is driving KASS toward global scientific relevance. Her vision is to move skincare beyond quick fixes and trends, focusing instead on skin-barrier health, biological balance, evidence-based formulations, and long-term results.
KASS: Indiaโs Bio-Intelligence Skincare Brand
KASS is Indiaโs science-backed Bio-Intelligence skincare brand, combining advanced skin science, clinically validated ingredients, and Indian skincare wisdom to create intelligent, luxury formulations focused on skin balance, barrier health, and lasting results.