Deepti Kulkarni
Founder, Kass
[ Skincare Formulator and Certified Esthetician ]
The Why
Growing up, I was taught that when something feels off in the body or on the skin, the solution doesn’t lie in covering it up.
It lies in understanding what went out of balance in the first place and how we can restore that balance from within.
I want to build something that first questions WHY the balance was disrupted at its core, then works deliberately toward restoring it in a way that lasts.
The How
Before creating a single product, I trained and certified as both a skincare formulator and an esthetician, studying formulation science, skin biology, and global ingredient innovation.
What mattered was knowing what works, WHY it works, HOW it works, and when it should be used. Every Kass formula is built from scratch with precision, purpose, and care.
Through my journey, I discovered that when natural elements are thoughtfully engineered and bio-developed, they hold answers to many of our skin concerns.
The When
Kass was officially established in 2023, but its journey began much earlier, rooted in years of research, personal experience, and experimentation.
From the start, the vision was clear: to create a junction where modern science and the best of nature come together to create high-performing, deeply personal skincare built on trust.
