Press Release - Kass
Summer Skincare woes? We have the Answeres!
A trailbrazer in the realm of clean beauty, Deepti Gujar Kulkarnihas the perfect fixs for the season at hand.
Ganesh Chaturthi 2024 Special: Expert Tips On Skin And Makeup Care After Indulging in Sweets
The festive season may tempt you with sweets, but your skin doesn't have to suffer as a result. Experts weigh in on how incorporating antioxidants, staying hydrated, using smart makeup choices, and following a thoughtful skincare routine, can help you maintain healthy, glowing skin during and after Ganesh Chaturthi.
How Deepti Gujar Kulkarni is solving skincare issues with KassCare
Turning her passion into a business, Deepti Gujar Kulkarni launched KassCare, a brand that offers a range of skincare products specifically designed to address issues such as acne and ageing.
Get ready to stun!
Ready to dive into a beauty wonderland where every product feels like a magical spell? Say goodbye to boring routines and hello to a dazzling array of cosmetics and skincare treats that promise to transform your look and elevate your self-care game. Whether you’re in the mood for a deep-cleaning balm that melts away your day like fairy dust, an eyeliner that casts spells of sophistication, or a glitter liner that turns your eyes into a twinkling extravaganza, we’ve got you covered.
Bakuchiol: Nature’s answer to youthful skin radiance
Bakuchiol is gaining popularity as a natural alternative to retinoids for skincare. Derived from the Psoralea corylifolia plant, it offers similar anti-ageing benefits such as collagen production and wrinkle reduction without irritating. Suitable for sensitive skin, Bakuchiol also helps even out skin tone and reduce hyperpigmentation.
Festive Glamour Unleashed As Indian Makeup Brands Blend Tradition, Innovation, Affordability
Indian makeup brands are poised to capture the market this festive season with increased enthusiasm and strategic marketing initiatives. The Compound Annual Growth Rate (CAGR) of native Indian makeup brands has been strong, driven by rising consumer awareness, higher disposable income, and the growing demand for local, high-quality products tailored to Indian skin tones and preferences.
Exclusive: Part 1 of 2 | Personal Care experts on innovations, trends, and marketing strategies for the festive season
In a two-part exclusive deep dive, industry experts Deepti Gujar Kulkarni, CEO and Founder of Kass; Harmeet Singh, Chief Brand Officer – Asia South of The Body Shop; Ishvani Patel, Founder and CEO of ILEM Japan; Karan Raj Kohli, Co-Founder of Salt Oral Care; Naveen Murali, Vice President of Marketing at SUGAR Cosmetics; Saahil Nayar, Co-Founder and MD of Mila Beaute; and Vidushi Goyal, CMO of Swiss Beauty, offer perspectives on personal care trends, innovations, and marketing strategies for the upcoming festive season.
India’s Conscious Consumer Revolution Transforms The Vegan Beauty Industry
As consumers demand vegan, cruelty-free, and sustainable products that align with their ethical values, brands must rise to the occasion, prioritising transparency and accountability.
Five festive beauty trends
If your aim is to look bold, bright and beautiful, then this is what you need to do. “One of the top beauty trends this year is all about breathable skin,” says Ashish Chaudhary, AVP, group lead retail and training, at The Body Shop, a British cosmetics and skincare brand. “The no-makeup makeup look is making waves, from weddings to runways, and Diwali is no exception. Opt for light to medium-coverage foundations or skin tints to achieve that coveted dewy glow, perfect for daytime rituals and pujas.”
How personalization, sustainability, innovation are shaping the beauty industry in India
While stating that the festive season holds immense importance for The Body Shop, Harmeet Singh, Chief Brand Officer, The Body Shop, Asia South, said that this year, the company is launching an extensive marketing program focused on one of the most cherished aspects of the festive season – gifting.